Freight Sidekick is an independent freight brokerage agency with its own quoting platform. Shippers call for a price, and a freight quote is not a quick question. It takes the pickup and delivery locations, the freight's size and weight, and the right equipment, all on a live call.
Before Allison, the customer service team answered every one of those calls by hand. When the team was busy, calls were missed. After hours and on weekends, nobody answered at all, so a shipper who needed a price at 7pm had to wait until morning or call someone else.